Technological developments of measurement instruments over the past two decades have granted firms, policy makers and researchers the access to individual-level data of unprecedented granularity and scale. Digital footprints of online behavior provide comprehensive measurements of attitudes toward content, language use and information search. Emerging biomedical innovations such as magnetic resonance imaging (MRI), genotyping and hormonal assays quantify the building blocks of the biological processes that shape our preferences, cognition and decision-making. Gideon Nave studies how these technological developments may advance efficiency, productivity and innovation, and evaluate the ethical challenges that they give rise to. To this end, he develops theories and methods that allow businesses and policy makers to focus their efforts in a more targeted fashion, with the premise of better addressing the needs of their customers and delivering the right products, services and messages to the right people, at the right time. He also assesses the unique threats that such technologies might impose on consumer autonomy and privacy.

Nave’s research was published in top academic journals such as Science, Proceedings of the National Academy of Science, Management Science, Nature Human Behaviour, the Journal of Marketing and Journal of Marketing Research.

Nave holds a PhD in Computation & Neural Systems from Caltech. He completed his B.Sc and M.Sc in Electrical Engineering at the Technion – Israel institute of technology, specializing in Signal Processing.